A Market in Motion – The Luxury Boom Accelerates
The Kohala Coast luxury real estate market is experiencing unprecedented momentum in 2025, with transaction volumes and international investment reaching new heights. Our Kohala Coast Market Update of Q2 2025 buyer statistics reveals compelling opportunities for both investors and luxury homebuyers in this world-class destination.
Key Headlines:
- Kohala Coast sales surge to $347.2M across 329 transactions
- North Kohala emerges as growth leader with 29% transaction increase
- International buyers commit $42.2M, led by Japanese investors at $30.3M
- Hawaii residents maintain strong 76% market share statewide
Kohala Coast Performance:
- 2025: 329 sales totaling $347.2M (up from 316 sales/$337.5M in 2024)
- Strong international presence: Japan ($30.3M), Canada, Switzerland
- 83% year-over-year growth momentum
Buyer Origins:
- Hawaii residents: 76% of statewide buyers ($4.8B in purchases)
- California: No. 2 source with 639 sales ($936.3M)
- Strong West Coast presence: Washington, Oregon, Colorado
North Kohala: The Emerging Powerhouse
Perhaps the most compelling story emerging from our Q2 2025 analysis is North Kohala’s explosive growth trajectory. This previously overlooked region is now capturing the attention of discerning buyers who recognize value before the masses.
North Kohala by the Numbers:
- 2025 Performance: 31 sales totaling $25.4M
- 2024 Baseline: 24 sales totaling $21.5M
- Growth Metrics: 29% increase in transactions, 18% increase in total value
- Average Transaction: $819K (exceptional value for the region)
Investment Insight: North Kohala represents a rare opportunity to enter a luxury market in its growth phase. While the Kohala Coast commands premium prices, North Kohala offers similar lifestyle benefits at more accessible price points.
South Kohala (Kohala Coast): The Luxury Beacon
South Kohala continues to be the undisputed luxury hub of the island. In the first half of 2025 alone, mainland California buyers poured $363M into the region, the single strongest figure of any U.S. state. But in a landmark shift, Hawai‘i residents actually exceeded that number: $347M invested across 329 transactions.
Yes, the indisputable new trend is local dominance, HI-based buyers now outpace mainland volume here too.
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The Kohala Coast Market Update Takeaway for Buyers and Sellers
For Buyers: With mainland competition easing, 2025 presents rare opportunity windows to enter North & South Kohala’s luxury markets without the same bidding pressures of 2021–2023.
- North Kohala Surge – 29% transaction growth represents a rare early-stage luxury market opportunity
- International Validation – $42M+ in foreign investment (led by Japan at $30.3M) confirms global market recognition
- Supply Scarcity – Limited developable land creates natural appreciation pressure
- Entry Point Advantage – North Kohala’s $819K average vs Kohala Coast’s $1.05M average offers luxury lifestyle at accessible pricing
For Sellers: The Kohala Coast Market Update reveals Local demand is strong and steady. Even as foreign and mainland numbers shrink, Hawai‘i buyers are creating a reliable base of high-value transactions
- Premium Market Command – Kohala Coast’s $1.05M average significantly exceeds Hawaii’s $897K statewide average
- International Buyer Pool – Diverse global demand provides multiple exit strategies and premium pricing support
- Growth Momentum – 83% year-over-year growth creates optimal selling conditions
- Luxury Segment Strength – 24% of transactions in $5M+ range shows robust high-end demand
The Kohala Coast doesn’t just offer luxury real estate – it offers a lifestyle investment that appreciates in value while providing unmatched quality of life. The question isn’t whether to invest, but whether to act while opportunities remain. If you own or are considering investing in Kohala luxury property, the second half of 2025 could be a pivotal moment to make your move. Contact me today.